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Scan Branding
Putting QR codes on packaging to create interactive branding element
Implications - More brands are seeing the marketing opportunities presented by QR codes, and at the same time consumers are also starting to understand and embrace the benefits of the technology. As such, an increasing number of brands have been experimenting with putting QR codes on their labels and packaging, thereby creating a more interactive experience for a product that would otherwise have low engagement. In this way, companies can extend the brand experience well beyond the product in question, helping to augment positive associations and brand loyalty.
| Score: 4.2 |
This Year and Chilly
Top 5 Examples:
Date Range:6,869 Total Clicks Oct 11 - Sep 12 |
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Featured Examples | |||||||||||
Scannable Beer LabelsDigital IPA Offers a QR Code That Takes Drinkers to Brewing InstructionsMany brands are still trying to figure out how to use QR codes effectively in their branding and marketing, and it looks like the brewer Yeastie Boys has found a way with its Digital IPA scannable... [More] |
Digitally-Encoded DessertsQKies QR Code Icing Links the Consumer to the Baker's Virtual MessageQR codes are cropping up just about everywhere, but few would have guessed that they would show up on cookies next. The new German brand of biscuits called QKies is cooked full of possibilities, and ultimately… [More] |
Festive Gin BrandingBeefeater London Dry Carton Gets Jolly with Red and White ColorsThe holidays are a time for festive drinking and Beefeater knows that, so the company is releasing the Beefeater London Dry Carton just for Christmas.
Instead of the trademark glass bottle, the Beefeater… [More] | |||||||||
Eco-Promoting Condiments (UPDATE)Heinz Ketchup 'Join the Growing Movement' Encourages Eco LivingHeinz’s bottles now feature PlantBottle technology and are 100 percent recyclable, thanks to its partnership with Coca-Cola in 2011, and now the Heinz Ketchup ‘Join the Growing Movement&#... [More] |
Downsized Newspaper BoxesRethink Goes Tiny with Metro Campaign DesignRethink is an “ideas company” and that’s exactly what they kept in mind when designing the Metro campaign. Metro is a free Canadian newspaper that recently launched its mobile app. To... [More] | ||||||||||
