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INTERtainment
Interactive music videos create engaging hands-on entertainment
Implications - Both entertainment and interactivity rank high up on the customer engagement spectrum, and now musicians and music video creators are combining the two together, creating an unprecedented way for consumers to enjoy music. Music consumption, like much of the entertainment industry, has become increasingly digital and based on convenience, with less people consuming music through music videos. Thus, these interactive video experiences help to promote an artist's new tracks while engaging the listener not only audibly but also visually, physically and often emotionally, thereby cultivating a more memorable experience.
| Score: 3.8 |
This Year and Chilly
Top 6 Examples:
Date Range:3,729 Total Clicks Dec 11 - Aug 12 |
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Shoppable Music VideosThe Iggy Azalea 'I Think She Ready' Film is an Interactive Fashion DreamMontreal-based online boutique Ssense has collaborated with Iggy Azalea to create the first ever shoppable music video. Watching celebs romp around in the hottest ensembles can be drool-inducing,... [More] |
Audience-Controlled Music VideosThe Chairlift 'Met Before' Video Lets You ChooseOne of the reasons why I enjoy games more than life sometimes is because I can control what will happen to my character, which is now the case with music videos, thanks to the Chairlift ‘Met... [More] |
Interactive Music VideosThe Matchbox Twenty 'She's So Mean' Clip Can be Moved Around with a MouseThe Matchbox Twenty ‘She’s So Mean’ music video provides a fun and interactive viewing experience. If you haven’t already tried it, click play to view the video and place... [More] | |||||||||
Zoomable Music VideosThe Red Hot Chili Peppers 'Look Around' Video is a Personalized AdventureChoose your own adventure with the new Red Hot Chili Peppers 'Look Around' interactive music video! Fans of the band will be thrilled to know they can follow their favorite band members into a variety… [More] |
Interactive Song ExperiencesMNDR Music Video Can Be Personalized Via Your Facebook DataThe MNDR music video is a great example of how bands today can engage and interact with their fans. The band has enlisted the agency fourclops to create a video that would offer fans a cool new of... [More] |
Interactive Dance PartiesArcade Fire's 'Sprawl II (Mountains Beyond Mountains)' Video is a RiotSince the release of their third studio album, 'The Suburbs,' Canadian band Arcade Fire have proven themselves to be a force to be reckoned with on the world stage, and their latest video for the single… [More] | |||||||||
