INTERtainment

Interactive music videos create engaging hands-on entertainment
Implications - Both entertainment and interactivity rank high up on the customer engagement spectrum, and now musicians and music video creators are combining the two together, creating an unprecedented way for consumers to enjoy music. Music consumption, like much of the entertainment industry, has become increasingly digital and based on convenience, with less people consuming music through music videos. Thus, these interactive video experiences help to promote an artist's new tracks while engaging the listener not only audibly but also visually, physically and often emotionally, thereby cultivating a more memorable experience.
SCORE: 2.7
Untested Top 6 Examples: 4,278 Total Clicks Dec 11 - Aug 12
Popularity
Activity
Freshness
DEMOGRAPHICS
Shoppable Music Videos - The Iggy Azalea 'I Think She Ready' Film is an Interactive Fashion Dream
SCORE: 4.4
Mild 1,704 Clicks Pub: Apr 5, 12
Shoppable Music Videos
The Iggy Azalea 'I Think She Ready' Film is an Interactive Fashion Dream
Montreal-based online boutique Ssense has collaborated with Iggy Azalea to create the first ever shoppable music video. Watching celebs romp around in the hottest ensembles can be drool-inducing,... [More]
Audience-Controlled Music Videos - The Chairlift 'Met Before' Video Lets You Choose
SCORE: 2.8
Untested 520 Clicks Pub: Jun 21, 12
Audience-Controlled Music Videos
The Chairlift 'Met Before' Video Lets You Choose
One of the reasons why I enjoy games more than life sometimes is because I can control what will happen to my character, which is now the case with music videos, thanks to the Chairlift ‘Met... [More]
Interactive Music Videos - The Matchbox Twenty 'She's So Mean' Clip Can be Moved Around with a Mouse
SCORE: 2.9
Untested 516 Clicks Pub: Aug 22, 12
Interactive Music Videos
The Matchbox Twenty 'She's So Mean' Clip Can be Moved Around with a Mouse
The Matchbox Twenty ‘She’s So Mean’ music video provides a fun and interactive viewing experience. If you haven’t already tried it, click play to view the video and place... [More]
Zoomable Music Videos - The Red Hot Chili Peppers 'Look Around' Video is a Personalized Adventure
SCORE: 1.8
Untested 773 Clicks Pub: Feb 7, 12
Zoomable Music Videos
The Red Hot Chili Peppers 'Look Around' Video is a Personalized Adventure
Choose your own adventure with the new Red Hot Chili Peppers 'Look Around' interactive music video! Fans of the band will be thrilled to know they can follow their favorite band members into a variety… [More]
Interactive Song Experiences - MNDR Music Video Can Be Personalized Via Your Facebook Data
SCORE: 1.6
Untested 559 Clicks Pub: Jul 12, 12
Interactive Song Experiences
MNDR Music Video Can Be Personalized Via Your Facebook Data
The MNDR music video is a great example of how bands today can engage and interact with their fans. The band has enlisted the agency fourclops to create a video that would offer fans a cool new of... [More]
Interactive Dance Parties - Arcade Fire's 'Sprawl II (Mountains Beyond Mountains)' Video is a Riot
SCORE: 1.9
Untested 206 Clicks Pub: Dec 26, 11
Interactive Dance Parties
Arcade Fire's 'Sprawl II (Mountains Beyond Mountains)' Video is a Riot
Since the release of their third studio album, 'The Suburbs,' Canadian band Arcade Fire have proven themselves to be a force to be reckoned with on the world stage, and their latest video for the single… [More]