Luxurcycles

Luxury brands are expanding their product lines to include bicycles
Implications - Cycling has become a beloved activity across different cultures and geographic locations, which presents a huge opportunity for brands, even those not previously associated with cycling. Luxury brands, in particular, are designing bikes with opulent features, including high-tech elements -- for example, those from luxury automakers like BMW and Porsche -- and fashionable accents, such as bikes from Dolce & Gabbana and Gucci. Brand expansion to bikes allows luxury brands to both capitalize on the growing bike market and cater to brand-loyal customers with a new product.
SCORE: 5
Warm Top 6 Examples: 50,896 Total Clicks Nov 11 - Aug 12
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DEMOGRAPHICS
Luxury Designer Two-Wheelers - Dolce and Gabbana Releases Stylish Leopard-Print Bikes
SCORE: 6.1
Warm 7,050 Clicks Pub: May 2, 12
Luxury Designer Two-Wheelers
Dolce and Gabbana Releases Stylish Leopard-Print Bikes
In an unexpected departure from the runway, Dolce and Gabbana has released a more fashionable way to get around town. The fashion house, known for its sexy Italian aesthetic, has released a high... [More]
Upscale Bike Stores - The Rapha Cycle Club is a Mod Haven for Exercise Enthusiasts
SCORE: 5.2
Warm 9,540 Clicks Pub: Aug 25, 12
Upscale Bike Stores
The Rapha Cycle Club is a Mod Haven for Exercise Enthusiasts
The Rapha Cycle Club is a serious shopping spot for biker enthusiasts looking to get their fix of style-conscious yet still performance-ready apparel. Found in London’s Soho, the Rapha Cycle... [More]
Luxury Electric Bikes - The BMW i Pedelec is the Newest Addition to the i Series
SCORE: 4.5
Warm 19,754 Clicks Pub: Jun 15, 12
Luxury Electric Bikes
The BMW i Pedelec is the Newest Addition to the i Series
The BMW i Pedelec is the latest addition to the company’s eco-friendly i Series of vehicles. Unlike the i3 and the i8, the i Pedelec has only two wheels, and is powered by a combination of... [More]
Classy Couture Cruisers - The Bianchi by Gucci Bicycle Will Have You Riding in Style
SCORE: 4.6
Warm 6,352 Clicks Pub: Nov 29, 11
Classy Couture Cruisers
The Bianchi by Gucci Bicycle Will Have You Riding in Style
Cruising up and down the block in high-end style is now attainable due to the release of the Bianchi by Gucci bicycle. Surely to make a few hipsters cringe, the collaboration by the Italian brands brings… [More]
Supercar-Inspired Bikes - The Bastiaan Kok Porsche Bicycle is Sleek like Its Original
SCORE: 4
Mild 4,937 Clicks Pub: Jun 25, 12
Supercar-Inspired Bikes
The Bastiaan Kok Porsche Bicycle is Sleek like Its Original
Inspired by the brand’s most infamous series, the Bastiaan Kok Porsche Bicycle transforms the sleek 911 roadster into a lavish two-wheeler. The curving body and aerodynamic profile of the 911... [More]
Luxury SUV Bikes - The Range Rover Evoque Bicycle is Literally Green
SCORE: 4.2
Mild 3,263 Clicks Pub: Feb 6, 12
Luxury SUV Bikes
The Range Rover Evoque Bicycle is Literally Green
Land Rover is going ultra-green with the new Range Rover Evoque bicycle. This pedal-powered Evoque is a mobile wireframe sculpture that looks nearly identical to the award-winning Evoque. The Evoque bicycle… [More]