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Luxurcycles
Luxury brands are expanding their product lines to include bicycles
Implications - Cycling has become a beloved activity across different cultures and geographic locations, which presents a huge opportunity for brands, even those not previously associated with cycling. Luxury brands, in particular, are designing bikes with opulent features, including high-tech elements -- for example, those from luxury automakers like BMW and Porsche -- and fashionable accents, such as bikes from Dolce & Gabbana and Gucci. Brand expansion to bikes allows luxury brands to both capitalize on the growing bike market and cater to brand-loyal customers with a new product.
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Luxury Designer Two-WheelersDolce and Gabbana Releases Stylish Leopard-Print BikesIn an unexpected departure from the runway, Dolce and Gabbana has released a more fashionable way to get around town. The fashion house, known for its sexy Italian aesthetic, has released a high... [More] |
Upscale Bike StoresThe Rapha Cycle Club is a Mod Haven for Exercise EnthusiastsThe Rapha Cycle Club is a serious shopping spot for biker enthusiasts looking to get their fix of style-conscious yet still performance-ready apparel.
Found in London’s Soho, the Rapha Cycle... [More] |
Luxury Electric BikesThe BMW i Pedelec is the Newest Addition to the i SeriesThe BMW i Pedelec is the latest addition to the company’s eco-friendly i Series of vehicles. Unlike the i3 and the i8, the i Pedelec has only two wheels, and is powered by a combination of... [More] | |||||||||
Classy Couture CruisersThe Bianchi by Gucci Bicycle Will Have You Riding in StyleCruising up and down the block in high-end style is now attainable due to the release of the Bianchi by Gucci bicycle. Surely to make a few hipsters cringe, the collaboration by the Italian brands brings… [More] |
Supercar-Inspired BikesThe Bastiaan Kok Porsche Bicycle is Sleek like Its OriginalInspired by the brand’s most infamous series, the Bastiaan Kok Porsche Bicycle transforms the sleek 911 roadster into a lavish two-wheeler.
The curving body and aerodynamic profile of the 911... [More] |
Luxury SUV BikesThe Range Rover Evoque Bicycle is Literally GreenLand Rover is going ultra-green with the new Range Rover Evoque bicycle. This pedal-powered Evoque is a mobile wireframe sculpture that looks nearly identical to the award-winning Evoque. The Evoque bicycle… [More] | |||||||||
