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Involvement Marketing
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Involvement Marketing
Including customers in film & advertising creation to enhance engagement
Implications - Marketing often requires a customer-centric approach, and nothing is more customer-centric than involving customers in the creation process and final product. Crowdsourcing has already become a creation method embraced by many brands, but now brands are taking customer involvement to the next level, whether it's being part of the final product (as in the Gap's Shine On campaign), participating in the process from idea generation to production, or being cast in a movie role. Involving customers in this way stands to elevate engagement and positive brand association while also encouraging fans to share their experience with their friends and networks.
| Score: 3.8 |
This Year and Chilly
Top 6 Examples:
Date Range:3,632 Total Clicks Jul 12 - Sep 12 |
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Featured Examples | |||||||||||
Talent-Highlighting Clothing AdsThe Gap 'Icon Redefined' Campaign Showcases Musicians & DancersThe Gap ‘Icon Redefined’ campaign is an extension of the brand’s global marketing program, ‘Shine,’ which focuses on highlighting emerging talent to inspire people to... [More] |
Playful Painting Kiddie CampaignsGapKids 'Shine On' Advertisement Features Talented ChildrenGap commercials are always so fun and catchy, and the latest GapKids ‘Shine On’ ad is no exception. To promote its upcoming fall collection for children, Gap has launched a North... [More] |
Multi-Role Movie AuditionsIntel and Toshiba's 'The Beauty Inside' Gives You Chance to Play a RoleIntel and Toshiba have partnered up again, this time to create ‘The Beauty Inside,’ a movie that will promote the Toshiba Portege Ultrabook computer while also engaging online users... [More] | |||||||||
Fan-Made Drink Ads (UPDATE)Mountain Dew DEWeezy Project Enters Story-Making PhaseRecently, Trend Hunter featured the Mountain Dew DEWeezy project featuring Lil Wayne, a project in partnership with the mentoring program Stoked that aims to inspire creativity among youth and get... [More] |
Social Media Casting CallsMedia-Sharing App Mobli Used to Find Actress for The CanyonsThe producers behind the movie The Canyons, which stars Lindsay Lohan and James Deen, used a very unconventional approach to casting one of its characters. They went on the new multimedia-sharing app,... [More] |
Crowdsourced Rapper ProjectsMountain Dew & Lil Wayne DEWeezy Campaign Asks Fans for InspirationThe Lil Wayne DEWeezy campaign is a collaboration with Mountain Dew and the youth development organization STOKED that aims to ignite creativity among young people and have fans participate in the... [More] | |||||||||
