What looks like publicity stills for some new series on The CW, is actually the newest campaign for the latest Big Star Spring/Summer 2012 line. Taking cues from Gap ads that promoted the wears in a similar manner throughout the 90s, the campaign features young models posing off one another in front of a white backdrop in a way that suggests their beauty is easy to come by.
The clothing, which consists mostly of denim pieces and structured tees, is casually chic and looks almost effortlessly styled. So if you’re looking to attract some attention with a boy or girl next door style, then you might want to invest in some pieces from the Big Star Spring/Summer 2012 collection when they hit shelves later this year.
Stats for Group-Hug Campaigns
Trending: Older & Average
Research: 4,510 clicks in 219 w
Interest: 4 minutes
Concept: Big Star Spring/Summer 2012
Related: 104 examples / 80 photos
Segment: Neutral, 18-55+
Comparison Set: 38 similar articles, including: sensually violent editorials, stag-headed model shoots, and modernly monochromatic lookbooks.
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