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Social Seating
Air travel based on potential seat partners and friends' travel plans
Implications - Flying is tedious and stressful for most travelers, but some airlines and flight services are making the activity easier and more fun by offering seating arrangements based on social matching. Ranging from couples-only travel promos to services that will choose a seat mate for you based on compatibility, these social flying innovations are a great way to ensure consumers have a more memorable experience with one's airline by increasing the likelihood that they will enjoy their flights more so than if they had chosen a competitor.
| Score: 5.2 |
This Year and Mild
Top 4 Examples:
Date Range:3,794 Total Clicks Dec 11 - Sep 12 |
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Couples-Only Discount CodesThe Scandinavian Airlines 'Couple Up to Buckle Up' PromoScandinavian Airlines recently embarked on an initiative, the Scandinavian Airlines 'Couple Up to Buckle Up' campaign, to get more couples to sit down and book a trip together. To encourage this, the brand… [More] |
Social Media Seat Mate ServicesThe KLM Royal Dutch Airlines Lets You Choose Your Flight PartnerMany have, one time or another, got a seat on a flight next to a talkative or annoying person, or even a mother with her crying flock of kids, but the KLM Royal Dutch Airlines has a solution.
The airline… [More] |
Social Media Trip EngagersThe 'MHbuddy' App Let's You Share Travel Plans with Facebook FriendsMalaysia Airlines is following hot on the heels of KLM’s recently announced “Meet and Seat” service with the MHbuddy app. MHbuddy uses Facebook to let you share your trip details with your Facebook friends.… [More] | |||||||||
Social Flight PairingsThe airBaltic Seatbuddy is the World's First Airline Social Seating SystemThe airBaltic SeatBuddy tries to make your travel experience as pleasurable as possible. The Latvian flag carrier airline airBaltic is launching this free service on flights at the end of June. The... [More] | |||||||||||
