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Re-Idolization

Former '90s supermodels take the spotlight in fashion once again

Implications - Although there are plenty of young and up-and-coming models to feature in today's fashion media, the industry has been increasingly looking to past-era supermodels, such as Helena Christensen, Cindy Crawford and Christy Turlington, to be the stars of today's campaigns and editorials. This re-idolization and re-exaltation of former supermodels appeals not only to nostalgia but to the market demographic that identifies with older and more mature women.
Trend Themes
1. Re-idolization - The resurgence of past-era supermodels appeals to the market demographic identifying with older and more mature women.
2. Cultural Influences - Photoshoots inspire people to visit the country depicted in the shoot, featuring cultural vibes from mariachi to Italian.
3. Evident Production - The incorporation of the studio and filming equipment into photoshoots is becoming a common trend in the fashion industry.
Industry Implications
1. Fashion - The resurgence of past-era supermodels and incorporation of evident production equipment into photoshoots represent opportunities for clothing lines.
2. Tourism - Cultural inspired shoots can be used to promote tourism in different countries.
3. Photography - The trend of shooting photos with evident equipment in the background represents a new direction in photography and camera work.
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 56 Examples:
1,698,603 Total Clicks
Date Range:
Jan 12 — Aug 12
Trending:
Warm

Featured Examples

Romantic Nude Lingerie
Romantic Nude Lingerie
Helena Christensen Sizzles in Triumph Essence Spring Summer 2012 Campaign
You can always tell when Valentine's Day is right around the corner -- there are just too many lingerie campaigns and photo shoots popping up to possibly count, and the Triumph Essence Spring Summer 2012… MORE
Evocative Blonde Editorials
Evocative Blonde Editorials
The 30th Anniversary Photo Shoot for Guess Features Claudia Schiffer
To celebrate its 30th anniversary, Guess released its latest editorial featuring the beauty icon Claudia Schiffer and a new fashion line. For 30 years, Guess has been one of the most widely-known... MORE
Luxe Glamazon Editorials
Luxe Glamazon Editorials
The S Moda June 2012 Cover Shoot Stars the Incomparable Cindy Crawford
The title of the S Moda June 2012 cover shoot focuses on the singular trait of supermodel Cindy Crawford that helped make her a household name. ‘Nunca un lunar fue tan rentable: Asi es el mito... MORE
Mariachi-Inspired Editorials
Mariachi-Inspired Editorials
The Vogue Italia 'Glam Italiano' Photoshoot Stars Linda Evangelista
Fun, spicy and culturally vintage, the Vogue Italia ‘Glam Italiano’ editorial has an Old Hollywood feel to it, as though it were made up of stills from a classic film set in Italy. Model... MORE
Evident Production Photoshoots
Evident Production Photoshoots
The Honk Honk Editorial for Tatler Magazine Shows Background Lights
The Honk Honk Editorial for Tatler Magazine proves that Cindy Crawford’s still got it. She looks as if she has not aged a day since her 1990s supermodel days, and looks ravishing in this... MORE
Textured Ivory Editorials
Textured Ivory Editorials
The Antidote Magazine Spring/Summer 2012 Campbell Photoshoot is Ashen
The Antidote Magazine Spring/Summer 2012 ‘Holy Naomi’ photoshoot provides a tribute to the English supermodel Naomi Campbell. Known for her work with publications like Elle, Vogue and... MORE
Mustached Model Shoots
Mustached Model Shoots
Christy Turlington Covers the Tatler Magazine UK May 2012 Issue
American model Christy Turlington takes on the role of jack-of-all-trades in a fierce cover shoot for the Tatler Magazine UK May 2012 issue. In the enigmatic shoot, Christy is pictured in several... MORE

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