Primped-Out Ad Campaigns
Louis Vuitton is the iconic sign of luxury and Meisel's shots capture that to a T in a dressing-room setting with the dames dressed in fifties-style getups. While other fashion houses are currently opting to shock with a trashy-chic look, the Steven Meisel Louis Vuitton ad campaign is nothing but elegance.
Implications - Consumers are constantly drawn to products through which they can experience feelings of confidence, pleasure and betterment. Businesses that portray themselves and their products as bearing similar and comparable qualities and characteristics will fare well amongst today's consumers. It is imperative that businesses consider the lifestyle their product promotes, not only its purpose.