Rockstar

The Jan Welters Magazine Antidote Icons Issue is Sleek

By: Jennifer Gosnell - Published: • References: magazineantidote & vimeo
The Jan Welters Magazine Antidote Icons issue is classic and breathtaking. Working with the palette of a black background and iconic white gowns by designers Chanel, Versace, Hervé Leger, Stephane Rolland, Givenchy, Lanvin, Dior and Louis Vuitton, this photoshoot captures the elements of glamor at its finest. Movement is a major focus in these photos and accompanying video, which showcases how the dresses move and flow.

In keeping with their theme of iconic style, Welters uncovers the very origins of fashion. The looks have a ghost-like quality to them, as each model is presented in an ivory-colored dress, which flows as wind blows. The structures that result from this shoot show how much range and shape certain looks can take on. Stats for Ghost-Like Couture Trending: Older & Buzzing
Traction: 6,455 clicks in 125 w
Interest: 2.6 minutes
Concept: Jan Welters Magazine Antidote
Related: 91 examples / 70 photos
Segment: Neutral, 12-55+
Comparison Set: 33 similar articles, including: bone-baring androgynous campaigns, modern monochromatic designs, and darkly piercing pictorials.