Couture Woodland Campaigns
Schiffer was the most appropriate choice for the shoot, as the Cashmere brand is in fact her own line. The woodland setting chosen for the Claudia Schiffer Cashmere A/W 2011 campaign further emphasizes the cozy looks from the line, making fashionistas everywhere excited for cold-weathered fashions like these!
Implications - Models who choose to showcase their own lines and be the faces of their products represent their deep-routed beliefs in their products. Companies who look to appear to embody their products should consider being the faces of them and showing off that they in fact use the products just as Claudia Schiffer does with Cashmere.