Hyper Targeting

Social media developments allow brands to better reach & pinpoint consumers
Implications - Although the privacy debate concerning social media is still going strong, most consumers tend to choose personalized discounts and rewards over keeping their personal information from brands. Thus, new developments in social media that tap into consumer preferences are allowing for more focused targeting of consumer groups. These augmented functions enable brands to zero in on specific consumers to reach those people who are most likely to buy their products and services; in the end, extreme targeting benefits both groups.
SCORE: 3.4
Untested Top 6 Examples: 13,111 Total Clicks Jul 12 - Aug 12
Popularity
Activity
Freshness
DEMOGRAPHICS
Augmented Reality Shopping Helpers - IBM Mobile App Personalizes Buying Experience
SCORE: 4.6
Mild 7,500 Clicks Pub: Jul 3, 12
Augmented Reality Shopping Helpers
IBM Mobile App Personalizes Buying Experience
IBM Research is currently testing its IBM mobile app, a shopping app that enhances the buying experience by making it more personal. The app acts like a personal shopper, using augmented reality... [More]
Multi-Role Movie Auditions - Intel and Toshiba's 'The Beauty Inside' Gives You Chance to Play a Role
SCORE: 3.5
Mild 1,454 Clicks Pub: Jul 30, 12
Multi-Role Movie Auditions
Intel and Toshiba's 'The Beauty Inside' Gives You Chance to Play a Role
Intel and Toshiba have partnered up again, this time to create ‘The Beauty Inside,’ a movie that will promote the Toshiba Portege Ultrabook computer while also engaging online users... [More]
Face Check-Ins - Facedeals Uses Facial Recognition Technology to Check You Into a Location
SCORE: 4.1
Untested 617 Clicks Pub: Aug 11, 12
Face Check-Ins
Facedeals Uses Facial Recognition Technology to Check You Into a Location
Facial recognition technology is paving the way for face check-ins, which is being pioneered by ad agency Redpepper through its Facedeals project. The agency is currently testing a facial-scanning... [More]
Personalized Supermarket Prices - Kroger Rewards Gives Customers Discounts Based on Shopping History
SCORE: 4.1
Untested 2,817 Clicks Pub: Aug 21, 12
Personalized Supermarket Prices
Kroger Rewards Gives Customers Discounts Based on Shopping History
Retailers are consistently coming up with new ways to entice and retain shoppers and now Kroger has created a unique personalized pricing method as part of its Kroger Rewards system. The new Kroger... [More]
Hyper-Targeting Social Add-Ons - Facebook Brand Pages Can Now Target by Gender, Workplace & More
SCORE: 2.2
Untested 407 Clicks Pub: Aug 7, 12
Hyper-Targeting Social Add-Ons
Facebook Brand Pages Can Now Target by Gender, Workplace & More
Marketing through social media will now be much more focused, as Facebook just announced that its Facebook brand pages will offer advertisers the ability to target online users by gender,... [More]
Hyper-Targeted Check-Ins - Foursquare Local Updates Lets Brands Send Messages to Specific Users
SCORE: 1.7
Untested 316 Clicks Pub: Jul 19, 12
Hyper-Targeted Check-Ins
Foursquare Local Updates Lets Brands Send Messages to Specific Users
Get ready for the next wave of personalized, location-based marketing with the Foursquare Local Updates tool, which allows businesses to message Foursquare users in an extremely targeted way. The... [More]
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