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Hyper Targeting
Social media developments allow brands to better reach & pinpoint consumers
Implications - Although the privacy debate concerning social media is still going strong, most consumers tend to choose personalized discounts and rewards over keeping their personal information from brands. Thus, new developments in social media that tap into consumer preferences are allowing for more focused targeting of consumer groups. These augmented functions enable brands to zero in on specific consumers to reach those people who are most likely to buy their products and services; in the end, extreme targeting benefits both groups.
| Score: 4.6 |
This Year and Chilly
Top 6 Examples:
Date Range:3,414 Total Clicks Jul 12 - Aug 12 |
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Augmented Reality Shopping HelpersIBM Mobile App Personalizes Buying ExperienceIBM Research is currently testing its IBM mobile app, a shopping app that enhances the buying experience by making it more personal. The app acts like a personal shopper, using augmented reality... [More] |
Multi-Role Movie AuditionsIntel and Toshiba's 'The Beauty Inside' Gives You Chance to Play a RoleIntel and Toshiba have partnered up again, this time to create ‘The Beauty Inside,’ a movie that will promote the Toshiba Portege Ultrabook computer while also engaging online users... [More] |
Face Check-InsFacedeals Uses Facial Recognition Technology to Check You Into a LocationFacial recognition technology is paving the way for face check-ins, which is being pioneered by ad agency Redpepper through its Facedeals project. The agency is currently testing a facial-scanning... [More] | |||||||||
Personalized Supermarket PricesKroger Rewards Gives Customers Discounts Based on Shopping HistoryRetailers are consistently coming up with new ways to entice and retain shoppers and now Kroger has created a unique personalized pricing method as part of its Kroger Rewards system. The new Kroger... [More] |
Hyper-Targeting Social Add-OnsFacebook Brand Pages Can Now Target by Gender, Workplace & MoreMarketing through social media will now be much more focused, as Facebook just announced that its Facebook brand pages will offer advertisers the ability to target online users by gender,... [More] |
Hyper-Targeted Check-InsFoursquare Local Updates Lets Brands Send Messages to Specific UsersGet ready for the next wave of personalized, location-based marketing with the Foursquare Local Updates tool, which allows businesses to message Foursquare users in an extremely targeted way.
The... [More] | |||||||||
