The 'Power of Text Message Marketing' infographic reveals how focusing on smaller, targeted audiences produces greater levels of engagement and virility. Narrowcasting is the term used to define the concept of sharing information to a select group of supercharged individuals -- those who care and are the most likely to pay attention.
While broadcasting allows brands to spread its news across a large channel, many of these messages are often ignored. Around 71% of tweets are disregarded and 88% of marketing emails remain unopened. In comparison, 98% of SMS and MMS messages are opened. This behavior could be attributed to the fact consumers look at their phones 150 times per day -- wowza, no wonder mom and dad have to tell their kids no phones during dinner time.
Rather than focusing solely on social media, the Power of Text Message Marketing infographic demonstrates the simplest of things can be the most effective.
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