Facebook Sponsored Stories is the new ad format by the social media giant that allows user-generated content to form sponsored advertisement messages. Similar to Twitter's Promoted Tweets program, companies can pay to advertise if you post a status including their name in it.
Facebook Sponsored Stories is a chance for brands to get more interactive with their target markets, using the power of online advertising to include videos and other more personalized material.
Implications - Interactivity is a constantly growing fad in the market and advertising industries. Companies are relying on customer involvement to promote their products and services at a rapidly increasing rate. The concept of companies and buyers working together is beneficial to businesses looking to expand their target demographic by creating a connection with their customers.
Key Themes Behind This Trend
- Interactive Advertising
- Companies are using customer involvement to promote their products and services.
- Target Market Expansion
- Businesses are looking to expand their target demographic by creating a connection with their customers.
- User-generated Content
- The power of online advertising is being utilized for including personalized material in advertisements.
Where This Applies
- Social Media
- Social media platforms like Facebook are creating opportunities for interactive advertising.
- Marketing
- Companies are using interactivity to expand their target market and connect with customers.
- Advertising
- The concept of user-generated content is transforming the advertising industry.
