The news that Obama has joined Foursquare will certainly boost the popularity of the social media site. The president will use the service to connect with voters in the lead up to the election. The news was broken via the White House blog.
Implications - Social media has become a means of engaging with an audience and spreading a message in a way that was never before possible. President Obama uses of Foursquare of campaigning signals a brand that knows how to leverage new media in exciting ways to mobilize its consumers. Companies need to make social media a fundamental part of their communications strategy.