Pepsi and Mountain Dew Bring Back Old Designs and Ingredients

By: Corinne Guirgis - Published: • References: usatoday & daveibsen.typepad
PepsiCo is going back in time by changing both the ingredients and containers of their popular drinks Pepsi and Mountain Dew. The new vintage pop cans are designed to look just like the cans of the 1960s and 80s and capture the retro style as well as taste that existed during the company’s inception. Additionally, the 'Throwback Line' of Pepsi and Mountain Dew will be flavored with natural sugar instead of high-fructose corn syrup, which soft drink companies used to replace sugar in the 1980s, that is considered to be more nutritionally detrimental.

“It’s a return to a simpler world,” says Shiv Singh, head of digital for PepsiCo. “There’s a massive teen trend around simplicity and authenticity.” In other words, retro is cool. With vinyl record players, antique cameras and thrift store shopping all making comebacks, it is clear that what is old is new again, and these vintage pop cans are a great way of showing it! Stats for Vintage Pop Can Ads Trending: Older & Average
Traction: 5,450 clicks in 185 w
Interest: > 3 minutes
Concept: Vintage Pop Cans
Related: 53 examples / 41 photos
Segment: Males, 12-55
Comparison Set: 20 similar articles, including: reinvented pop can packaging, 30 pepsi marketing tactics, and social soda campaigns (update).