The Mountain Dew Throwback Shack gives visitors an interactive experience to help them learn about the classic recipe of the iconic soda pop. The interactive experience, coupled with the prizes, is an innovative way for the soft drink to promote its return to its original recipe. Give the Throwback Shack a try and see if you can't come away with some cool gear.
Implications - Consumers have become adept at tuning ads. This stems from being bombarded with branding campaigns across all media all the time. Companies that want to create a brand loyalty need to think in unconventional ways to garner attention.