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Mountain Dew DEWeezy Project Enters Story-Making Phase

By: Katherine Vong - Published: • References: deweezy & psfk
Recently, Trend Hunter featured the Mountain Dew DEWeezy project featuring Lil Wayne, a project in partnership with the mentoring program Stoked that aims to inspire creativity among youth and get them involved in the production of a new Mountain Dew commercial.

The Mountain Dew DEWeezy project recently asked fans on its dedicated website to submit ideas and inspiration for the new spot. The project has also just completed the second phase, in which fans were invited to Mountain Dew's headquarters to meet with the Stoked and Mountain Dew brand team to create the storyline for the commercial. At the meeting, the participants met with director Chris Robinson and worked together to pitch different story ideas. Fans can vote for the story ideas they like best by visiting the dedicated DEWeezy website. Stats for Fan-Made Drink Ads (UPDATE) Trending: Older & Chilly
Traction: 317 clicks in 113 w
Interest: 0.8 minutes
Concept: Mountain Dew DeWeezy
Related: 90 examples / 69 photos
Segment: Neutral, 12-35
Comparison Set: 33 similar articles, including: vintage pop can ads, interactive bat caves, and action hero beer ads.