Levi dENiZEN ‘Fighting Spirit’ Edition Denim Cuts the Competitio

By: Romina S. Cortellucci - Published: • References: levistrauss & designtaxi
Levi dENiZEN ‘Fighting Spirit’ brings the action. The denim line was originally launched by Levi’s in 2010 with dENiZEN meaning, “inhabitant -- belonging to a community of family and friend.” It is no wonder its ‘We Are Explorers’ campaign is taking on various communities around the world. 

In this advertisement created by JWT Shanghai the line examines China using Kung Fu fighting and a rare weaving dance. The video that captures a humorous fight for the ‘Fighting Spirit’ jeans.

Though the jeans may not carry the magical powers and ass-kicking abilities portrayed in the video, they have the ability to make you fashionable. The actual jeans are a skinny fit available for both men and women. They are given an added vintage feel through there sword slashing rips. The brand's produces are only currently available in China, India, Mexico, Pakistan, Singapore and the United States. Stats for Kicking Kung-Fu Jeans Trending: Older & Mild
Traction: 575 clicks in 120 w
Interest: 0.7 minutes
Concept: Levi Denizen Fighting Spirit
Related: 88 examples / 68 photos
Segment: Neutral, 12-55
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