Kleenex 'Shield Sneeze Swish' Commercial Targets Children

By: Katherine Vong - Published: Jun 29, 2012 • References: kleenex & popsop
The Kleenex 'Shield Sneeze Swish' campaign is fun, vibrant and catchy -- all the things needed to capture the attention of children. Accordingly, the brand hopes to prevent kids from spreading germs at school and to use Kleenex's Sneeze Shield tissues, which feature a special coating to stop the spread of mucus, to do so.

With a fun and upbeat commercial created by JWT New York that reminds one of the singsongy ones Gap usually produces, the Kleenex Shield Sneeze Swish campaign sends the message to children that when at school, you must always grab a Kleenex tissue to keep your hands clean. As the song in the commercial puts it, "Ya gotta shield, sneeze, swish like you just don’t care!" Stats for Hygiene-Promoting Dance Numbers Trending: Older & Warm
Research: 2,216 clicks in 204 w
Interest: > 3 minutes
Concept: Kleenex Shield Sneeze Swish
Related: 79 examples / 61 photos
Segment: Neutral, 4-55
Comparison Set: 29 similar articles, including: gleeful holiday cheervertising, menthol scented kleenex with custom boxes, and dirty dancing campaigns.