Rethink Goes Tiny with Metro Campaign Design

By: Kevin Young - Published: May 14, 2012 • References: rethinkcanada & creativecriminals
Rethink is an "ideas company" and that’s exactly what they kept in mind when designing the Metro campaign. Metro is a free Canadian newspaper that recently launched its mobile app. To reel in attention, Rethink placed mini Metro newspaper boxes on busy streets all over Canadian cities.

This promotion enabled avid Metro readers to scan QR codes that instantly downloads the newspaper onto phones. This quirky campaign does exactly what Metro is aiming for; it attracts people and gathers more readers to its paper.

The QR code scanning is rapidly becoming a mode of advertisement where people can connect to company products or promotions right from their own phones. The Metro campaign is an example of advertisement that successfully executes its goals by implementing fun and nifty tactics. Stats for Downsized Newspaper Boxes Trending: Older & Chilly
Research: 779 clicks in 210 w
Interest: 1 minutes
Concept: Metro Campaign
Related: 61 examples / 47 photos
Segment: Neutral, 12-55+
Comparison Set: 22 similar articles, including: newspaper-background captures, 19 paperless innovations, and famous whiteboard artwork.