It's easy to appreciate the branding technique that highlights an actual peek of the product. Remix packaging intelligently makes use of transparent wine bottles to flaunt the vividly delicious tints of the four alcoholic beverages.
One might realize that in celebrating the bright colors, designer Guillo Milia of Argentina is targeting young adults as the primary consumers. The cyan, lime and neon red and yellow have a playful appeal that makes the drinks jump from the shelf when caught by the eye of early 20-somethings.
But the youthful aesthetic of Remix packaging does not end with the hue of the liquid, for the label has been inspired by the look of concert tickets. Each flavor is named after a different style of popular music, from reggae and rock to dance and pop.
Stats for Simple Spectral Branding
Trending: Older & Average
Research: 10,908 clicks in 230 w
Interest: 4 minutes
Concept: Remix Packaging
Related: 68 examples / 52 photos
Segment: Neutral, 18-35
Comparison Set: 25 similar articles, including: spotted beverage branding, ballistic missile branding, and sweet beehive branding.
Simple Spectral Branding
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