The Heinz Squeeze & Stir packet comes in Cream of Tomato, Cream of Tomato with Basil, Minestrone and Mediterranean Vegetable and are available in the United Kingdom. To replace the can, the packets are filled with a puree that is packaged sans artificial colors or flavors and are low in fat.
The Heinz Squeeze & Stir packages are a unique idea to help be eco-friendly while still serving up the soup that their customers love.
Implications - Consumers want to buy products that produce less environmental waste while still having the quality product they have grown up with consuming as well as love. By offering solutions that minimize environmental impact as well as offering same great qualities, brands that express an eco-friendly ethos are favored in a competitive marketplace.