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IKEA Beer 'Ol Mork Lager' is Now Available at UK Stores

By: Katherine Vong - Published: • References: ikea & thedailymeal
IKEA's food offerings are arguably just as enticing as its stylish and affordable furnishings, and now the brand has added IKEA beer to its food and beverage lineup. The Swedish furniture brand's Öl Mörk Lager (which translates to 'dark lager beer') is now available at all of its UK stores.

The 12-ounce IKEA beer features a simple label with IKEA's blue and yellow logo, as well as sketched drawings of hop flowers. According to The Daily Meal, there have been very few tasting reviews on the product, but those that exist claim the beer has a "slightly malty taste" with a "sweet undertone."

IKEA has been expanding its brand quite heavily throughout the past year (it recently launched IKEA-branded lounges at a few major airports), and it looks like this IKEA beer will be another checkmark on the company's innovative branding to-do list. Stats for Furniture Brand Brews Trending: Older & Mild
Traction: 1,002 clicks in 123 w
Interest: 1.1 minutes
Concept: Ikea Beer
Related: 61 examples / 47 photos
Segment: Neutral, 18-55+
Comparison Set: 22 similar articles, including: boxy bed advertising, pre-made ikea abodes, and simple stripped-down labels.