Nothing Says it Better Than Ketchup

By: Jeremy Gutsche - Published: Aug 7, 2006 • References: pittsburghlive & news.agendainc
In its latest marketing move, Heinz has launched an interactive website where you can customize your own Heinz labels, because nothing says it better than Ketchup.

The personalization is all part of the company's 130th anniversary celebration. If you want to take part, visit, and showcase your clever wit with your very own design.

Wendy Joyze, the product's Senior Brand Manager, explained, "We realized our consumers have really enjoyed the many witty phrases and catchy quips that appeared on the Heinz keystone-shaped labels in recent years... Now, we're giving consumers a chance to create their own, one-of-a-kind phrase on Heinz bottles for a unique and surprising way to say something special." Stats for Heinz Custom Labels Trending: Older & Average
Research: 7,787 clicks in 511 w
Interest: 3.8 minutes
Concept: Heinz Custom Labels
Related: 68 examples / 52 photos
Segment: Neutral, 18-55
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