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Heinz Custom Labels Edit
Nothing Says it Better Than Ketchup


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Heinz Custom Labels - Nothing Says it Better Than Ketchup
Nothing Says it Better Than Ketchup
Published: Aug 7, 06
Views: 4,211

In its latest marketing move, Heinz has launched an interactive website where you can customize your own Heinz labels, because nothing says it better than Ketchup.

From the Pittsurgh Tribune:
Capitalizing on the 130th anniversary of its most famous product, the H.J. Heinz Co. has created a special Web site allowing consumers to create their own ketchup bottle labels. At myheinz.com, users can show off their wit, be sentimental or use any wording for a unique tag to celebrate birthdays, anniversaries, weddings or any special occasion.
“We realized our consumers have really enjoyed the many witty phrases and catchy quips that appeared on the Heinz keystone-shaped labels in recent years,” said Wendy Joyce, senior brand manager for Heinz ketchup. “Now, we’re giving consumers a chance to create their own, one-of-a-kind phrase on Heinz bottles for a unique and surprising way to say something special.” (PITTSBURGH TRIBUNE-REVIEW)

References:  pittsburghlive, news.agendainc

Filed In:  art customization food interactive lifestyle marketing








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FOUR WAYS TO REACT: vote, favorite, add more examples of Heinz Custom Labels or comment about Nothing Says it Better Than Ketchup.

Favorited by Wispy1 on Dec 6, 08


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Heinz Custom Labels