Superstar

Dedina Rakija Packaging is as Juicy as its Contents

By: Amelia Roblin - Published: • References: behance.net and thedieline
It's difficult to capture the essence of a product when it is trapped within a container, though hints to its sensory qualities can be made using techniques like the ones that Dedina Rakija packaging employs. The brand of Serbian wine is celebrated in the rich color and texture applied to this truly unique bottle, in a mouthwatering design by Marko Vuleta-Djukanov.

Against convention, this fermented alcoholic beverage is stored within an opaque white carafe, providing the senses with a flavorless base. Then, simple iconic illustrations label each vessel with a ripe fruit silhouette, printed in the vivid pigment of its natural counterpart. Matching the color in each of these images is a thick seal over the cork, assuming a molten liquid state that instills Dedina Rakija packaging with a scrumptious sense of succulence.