Few people wouldn't stop to look at this Victoria's Secret QR code campaign, because what each of these billboards seems to offer is a potential glimpse of these angels completely exposed. The photos of the gorgeous Erin Heatherton, Candice Swanepoel and Lily Aldridge are framed in such a way that make them look nude -- aside from the modest inclusion of censored white strips with printed matrix patterns.
However, if someone should raise his mobile phone and scan the code on the bus stop or large outdoor advertisement, an uncut image would be displayed on his screen. In every case, one would find that the model is in fact clothed with a lacy brassiere or a pair of frilly panties, which are marketed in the Victoria's Secret QR code campaign as "Sexier than skin," by the Miami Ad School.
Stats for Bare Barcode Campaigns
Trending: Older & Buzzing
Research: 30,465 clicks in 249 w
Interest: 2 minutes
Concept: Victoria-s Secret QR Code
Related: 44 examples / 34 photos
Segment: Females, 18-55+
Comparison Set: 16 similar articles, including: patterned bar code prints, coded couture illustrations, and interactive gift wrap.
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