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Misleadvertising
Exploiting consumer familiarity to move your product
Implications - Sex, violence and celebrities will always be able to move products, which is why brands are exploiting what consumers already are familiar with to coerce consumers to notice their products. Your product doesn't actually need to be related to these no-brainer tactics--it just has to capitalize on them.
| Score: 5.6 |
Hot
Top 6 Examples:
Date Range:99,497 Total Clicks May 09 - Oct 09 |
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Featured Examples | |||||||||||
Misleading SexvertismentsOnline Game Evony's Ads Deceivingly Imply Sexual ContentThe online game Evony (formerly Civony) has slowly changed it’s advertising to blatant sexual misrepresentation. The images are in the reverse chronological order, degrading to the point that there is… [More] |
Optical Illusion PromotionsMcDonald's Coffee Heats Up the Advertising WorldWhen I think of McDonald’s (which, sadly, I often do), I don’t think about their coffee. No, I think about their Big Macs, definitely their fries, maybe the McNuggets, and occasionally their Sausage McMuffin.… [More] |
PenisvertisingTom of Finland Shopping Bag Creates Cheeky IllusionAfter using public water pipes as erections to promote their fragrance last year, Tom of Finland has come up with a very cheeky shopping bag to put that fragrance into.
Designed by ad agency Ogilvy, France,… [More] | |||||||||
Flamboyant Parenting AdsSexy Advertisements Bring in Attention to 'Parenting 101'Parenting has never been so exciting before. Eye-catching ads by Nicole Weiner feature images that were never meant to be paired with parenting.
The ads reach out to distressed parents or even people… [More] |
Gangsta Ad CampaignsBBDO Advertising Agency Plays Off the Iconic ‘Bloods' Gang SymbolGermany has its hands full with this risky advertising agency named BBDO from Dusseldorf. This ad was made to recruit people to join the BBDO Düsseldorf agency and it uses a great shock tactic to get the… [More] |
Liquid Flower CampaignsBoysen Paints Blooms on the Advertising SceneTrendHunter.com has been seeing a lot of liquefied objects lately and now Boysen Paints has joined the water-based ranks. TBWASantiago Mangada Puno advertising agency created this campaign to emphasize… [More] | |||||||||
