Showtime Promotes 'Weeds' With History of Cannabis

This informative two-minute video on marijuana was created by Showtime network and serves to promote the fifth season premiere of the TV show “Weeds,” which airs on June 8th.

I never knew that cannabis has been around since 2727 B.C. when the Chinese used marijuana for medicine. Watch this video to learn more about the history of cannabis.

Implications - Using factual information to promote is a technique that's been around for a long time. Through this form of advertising, businesses can attain credibility and attract consumers into believing that they know their product and its effects. Considering the success of these types of ads, it can be anticipated that more of these types of promotion will appear in the future.