He employs bold make-up, vivid paint and even tossed powders to get these splashtastic effects. Based in London, this collection is just a part of Iain Crawford's vast and wonderful photographic works.
Implications - As urban societies become saturated with advertisements of every sort, consumers have gradually become desensitized to their graphics. They now only notice advertisements that stray from the ordinary, and are memorable for their bold and very atypical graphics. Companies can appeal to potential consumer groups by incorporating dramatic visuals into their marketing campaigns.