Setting out in quest of a good cure for a sore throat can be a daunting task, but Strepsils has made it easy in their latest print advertisements. The campaign thought up by Spanish advertising agency EURO RSCG features mazes made of different flavored throat lozenges.
The ads depict four different environments a sore throat might be contracted in (a factory, school, army and restaurant) and with lozenges that guide the customer to satisfied sore throat relief.
I don’t quite understand what would make them think of linking sore throats to the army though…
Maze Campaign Ads
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