The MMMafia are proud to be the "sexiest Italian food in town." And in order to communicate their raunchy image, their new ad campaign censors the word ‘food’ as F!#& in the copy, making it look like another word altogether.
The ads use witty copy text like, "Our F!#& will make you scream in delight," "Our F!#& will make you come again & again," "The most exciting F!#& you will ever Have!," and "You’ll remember our F!#& for a lifetime!"
The campaign was created by ‘be positive 24’ ad agency (Chennai, India) with art director Sunil V and creative directors/copywriters Sandeep Makam & Abhishek D Shah.
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