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Emotiboards
Evoking emotion on a large scale spawns collective responsiveness
Implications - Using emotion-sensitive advertising techniques not only elicits reactions from consumers, but also captures multi-tiered attention. Engagement is key in effective advertising, so invoking deep-seated emotion through dramatic media stands to encourage brand name retention.
| Score: 5.1 |
Warm
Top 6 Examples:
Date Range:52,992 Total Clicks Feb 09 - Oct 09 |
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Featured Examples | |||||||||||
Morbid Vow BillboardsGreat Copy Makes Great Statement in Anti-Smoking AdsGreat ads do not always need a huge movie star or fancy images to get attention. These five ads were created for the Wyoming Department of Health against second hand smoke, and simply use well-written… [More] |
Fake Paparazzi BillboardsThe Nikon D700 Phone Ad in Korea Flatters Shopping NarcissistsPaparazzi obsession has flooded the advertising world, from fashion editorials to this Nikon D700 phone advertisement in Korea.
The billboard ad is mounted in the passageway of a mall next to a red carpet.… [More] |
Love Letter MuralsSteve Powers Creates 50 Poetic BillboardsSteve Powers is in the midst of a project I love. He is reviving the art of sign painting with an ambitious 50 billboard and rooftop project. The goal is to present individual lines of a love letter on… [More] | |||||||||
Regional MeanvertisingMolson Coors' Toronto-Trashing Billboards FlopMolson Coors launched a summer beer campaign that centered around the theme that their beer is “Colder than…” many frosty things, including people from Toronto. The advertising blitz was launched in British… [More] |
Bleeding BillboardsShocking Approach to Promote Road Safety in New ZealandA bleeding billboard in New Zealand gets right to the point of road safety, although it may be somewhat of a driving distraction itself. The goal of the Papakura District Council's campaign is to slow… [More] |
Faux Child BillboardsAustralian ‘Stop Child Abuse Now' Campaign From JWTAny awareness campaign that works to better children’s lives needs to be supported, even when they use provocative measures to get their cause across.
This shocking street campaign from Melbourne was… [More] | |||||||||
