Emotiboards

Evoking emotion on a large scale spawns collective responsiveness
Implications - Using emotion-sensitive advertising techniques not only elicits reactions from consumers, but also captures multi-tiered attention. Engagement is key in effective advertising, so invoking deep-seated emotion through dramatic media stands to encourage brand name retention.
SCORE: 5
Warm Top 6 Examples: 58,886 Total Clicks Feb 09 - Oct 09
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Morbid Vow Billboards - Great Copy Makes Great Statement in Anti-Smoking Ads
SCORE: 4.6
Warm 14,625 Clicks Pub: Feb 18, 09
Morbid Vow Billboards
Great Copy Makes Great Statement in Anti-Smoking Ads
Great ads do not always need a huge movie star or fancy images to get attention. These five ads were created for the Wyoming Department of Health against second hand smoke, and simply use well-written… [More]
Fake Paparazzi Billboards - The Nikon D700 Phone Ad in Korea Flatters Shopping Narcissists
SCORE: 5.6
Warm 8,490 Clicks Pub: Jul 22, 09
Fake Paparazzi Billboards
The Nikon D700 Phone Ad in Korea Flatters Shopping Narcissists
Paparazzi obsession has flooded the advertising world, from fashion editorials to this Nikon D700 phone advertisement in Korea. The billboard ad is mounted in the passageway of a mall next to a red carpet.… [More]
Love Letter Murals - Steve Powers Creates 50 Poetic Billboards
SCORE: 5.1
Warm 7,329 Clicks Pub: Jul 8, 09
Love Letter Murals
Steve Powers Creates 50 Poetic Billboards
Steve Powers is in the midst of a project I love. He is reviving the art of sign painting with an ambitious 50 billboard and rooftop project. The goal is to present individual lines of a love letter on… [More]
Regional Meanvertising - Molson Coors' Toronto-Trashing Billboards Flop
SCORE: 4.5
Warm 6,997 Clicks Pub: Aug 23, 09
Regional Meanvertising
Molson Coors' Toronto-Trashing Billboards Flop
Molson Coors launched a summer beer campaign that centered around the theme that their beer is “Colder than…” many frosty things, including people from Toronto. The advertising blitz was launched in British… [More]
Bleeding Billboards - Shocking Approach to Promote Road Safety in New Zealand
SCORE: 4.9
Warm 11,214 Clicks Pub: Jul 4, 09
Bleeding Billboards
Shocking Approach to Promote Road Safety in New Zealand
A bleeding billboard in New Zealand gets right to the point of road safety, although it may be somewhat of a driving distraction itself. The goal of the Papakura District Council's campaign is to slow… [More]
Faux Child Billboards - Australian ‘Stop Child Abuse Now' Campaign From JWT
SCORE: 4.9
Warm 10,231 Clicks Pub: Apr 28, 09
Faux Child Billboards
Australian ‘Stop Child Abuse Now' Campaign From JWT
Any awareness campaign that works to better children’s lives needs to be supported, even when they use provocative measures to get their cause across. This shocking street campaign from Melbourne was… [More]
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