The Mossimo Spring 2010 Asian campaign highlights the prestigious brand's underwear as well as Hoffman's chiseled body. Shot on a boat, Stephan Hoffman is surrounded by two beautiful women (Liz J. and Nina L) who are also dressed in their undergarments.
Implications - The ad campaign features no boxers for men; only briefs. The tight and tiny underwear are featured in different colors such as grey, purple and dark blue. Only one of the ad campaign images shows the models fully clothed, in which they wear ripped jeans and loose tops.