Online Game Evony's Ads Deceivingly Imply Sexual Content

By: Michael Woodworth - Published: Sep 21, 2009 • References: codinghorror
The online game Evony (formerly Civony) has slowly changed it’s advertising to blatant sexual misrepresentation.  The images are in the reverse chronological order, degrading to the point that there is not even a hint to what the actual product is.

In case you are interested, the game is about building an empire while befriending and destroying fellow players.  This is similar to Civilization or Settlers, but online.  There is not sexual content (despite what the ads allude to). Stats for Misleading Sexvertisments Trending: Older & Warm
Research: 26,195 clicks in 347 w
Interest: 4 minutes
Concept: Misleading Sexvertisments
Related: 69 examples / 53 photos
Segment: Neutral, 18-55
Comparison Set: 25 similar articles, including: sexvertising watches, dotcom sexvertising, and vintage badvertising.