Martin Rud Creates Vibrant Color-Splashing Kicks Art
Using bright red, orange and purple Adidas runners as inspiration for the color, Martin Rud makes fun splatter shoe art that makes you want to go jump in some puddles… though the puddles aren’t quite as colorful as the paint in these pictures.
Implications - No longer looking for subtle styles that blend in with others, consumers are attracted to statement-making pieces. Products that feature bold aesthetics are appealing to those shoppers who want to stand out among their peers. Companies trying to grow their brand could utilize more vibrancy to appeal to a greater number of buyers.