Rookie

Deliciously Splashy 'Pump It Up' Ads for Crystal Light

By: annie-z - Published: Sep 8, 2009 • References: upumpitup and crystallight
Crystal Light has created a deliciously splashy advertising campaign that includes the latest splash trend both on print ads as well as TV spots. Their newest splashy campaign encourages women to make a delicious change by drinking more water to look and feel great. 

Crystal Light’s delicious changes didn’t stop here. The campaign features singer, Estelle, singing her song “Star” which is available to download for free online. This campaign also includes two other sites promoting the Pump It Up campaign: UPumpItUp.com and DeliciousChange.com. This new ad campaign is delicious.