Deliciously Splashy 'Pump It Up' Ads for Crystal Light

By: annie-z - Published: Sep 8, 2009 • References: upumpitup & crystallight
Crystal Light has created a deliciously splashy advertising campaign that includes the latest splash trend both on print ads as well as TV spots. Their newest splashy campaign encourages women to make a delicious change by drinking more water to look and feel great. 

Crystal Light’s delicious changes didn’t stop here. The campaign features singer, Estelle, singing her song "Star" which is available to download for free online. This campaign also includes two other sites promoting the Pump It Up campaign: and This new ad campaign is delicious. Stats for Juice Spatter Dresses Trending: Older & Warm
Research: 11,234 clicks in 350 w
Interest: > 3 minutes
Concept: Juice Spatter Dresses
Related: 72 examples / 55 photos
Segment: Neutral, 18-35
Comparison Set: 26 similar articles, including: color splash gowns, splashtastic photography, and paint-splashed models.