Extreme awareness through adrenaline rush inductions
Implications - As interests in extreme sports grow, so too does the mass market appeal of using adrenaline-pumping activities for promotion. Real events where death-defying stunts are performed and recorded are increasingly being used to create hype for brands, social causes and personal publicity.
Trend Themes
1. Extreme Stunt Advertising - With the popularity of extreme sports and adrenaline-pumping activities, brands are increasingly turning to real-life stunts and events to create hype and promote awareness.
2. Guerrilla Campaigning - Companies are using unconventional and unexpected methods, such as street racing and aerial stunts, to catch the attention of potential customers and to create buzz around their products or services.
3. Eco-awareness Exhibits - Artists and organizations are using creative exhibits and installations to visually showcase the impact of human actions on the environment and to promote greater awareness of ecological issues.
Industry Implications
1. Marketing and Advertising - The rise of extreme stunt advertising and guerrilla campaigning highlights the need for innovative and attention-grabbing marketing strategies that can break through the clutter and engage consumers in a meaningful way.
2. Extreme Sports and Activities - As the popularity of extreme sports and adrenaline-pumping activities continues to grow, there is a need for new products and services that cater to this niche market and support the growing community of enthusiasts and thrill-seekers.
3. Environmental Conservation and Sustainability - The use of eco-awareness exhibits and installations underscores the need for greater awareness of ecological issues and the importance of taking action to protect the environment and promote a more sustainable future.
8 Featured, 51 Examples:
1,067,572 Total Clicks
Date Range:
Jan 09 — Oct 09
Trending:
Average
Consumer Insight Topics:
