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Adverstunts
Extreme awareness through adrenaline rush inductions
Implications - As interests in extreme sports grow, so too does the mass market appeal of using adrenaline-pumping activities for promotion. Real events where death-defying stunts are performed and recorded are increasingly being used to create hype for brands, social causes and personal publicity.
| Score: 3.7 |
Warm
Top 6 Examples:
Date Range:97,099 Total Clicks Jan 09 - Oct 09 |
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Featured Examples | |||||||||||
Clothes-Free Kite SurfingRichard Branson's Risque Publicity Stunts58-year-old Virgin boss Richard Branson is not a new face in the world of publicity stunts. Bronson is seen here with model Denni Parkinson clinging to his back off the coast of his private Caribbean island,… [More] |
Extreme Zoo Awareness StuntsRedesigned Habitats Open Eyes to Ecological DestructionAustrian artists Christoph Steinbrener and Rainer Dempf are making a case for environmental awareness with minor changes made to zoo animal habitats.
Each different habitat at the Schonbrunn zoo in Vienna… [More] |
Bungee Jumping ElephantsThe Samsung Jet Phone Launched with Flying Saucer in LondonWhen Samsung wanted to pull off a buzz-worthy publicity stunt to promote the Samsung Jet phone and its super fast camera, they enlisted bungee jumping elephants and a flying spaceship. Yeah, Samsung doesn’t… [More] | |||||||||
Longshot SponsorshipsSlush Puppie's Underdog Campaign for Extreme SportsTypically, it’s the well-known pros who get sponsored for athletic events, but with Slush Puppie’s underdog campaign, ‘Fuel the Underdog,’ all that is about to change.
The drink company Slush Puppie… [More] |
Extreme Sports Evolution AdsFrom Primordial Ooze to Athlete in ESPN's Winter X Games CommercialThis mesmerizing ad for ESPN's Winter X Games illustrates the evolution of an extreme sport stunt. By mimicking the process of evolution, a primordial ooze-inspired jumble of screws turns into a clawing… [More] |
Times Square Pit StopsRed Bull and NASCAR Pull Hilarious Stunt in NYCRed Bull has always been the royalty of guerrilla campaigning. The Red Bull Racing Team recently took to the streets of Times Square in New York City for another publicity stunt.
The Team had their NASCAR… [More] | |||||||||
