Adverstunts

Extreme awareness through adrenaline rush inductions
Implications - As interests in extreme sports grow, so too does the mass market appeal of using adrenaline-pumping activities for promotion. Real events where death-defying stunts are performed and recorded are increasingly being used to create hype for brands, social causes and personal publicity.
SCORE: 3.7
Mild Top 6 Examples: 34,036 Total Clicks Jan 09 - Oct 09
Popularity
Activity
Freshness
DEMOGRAPHICS
Extreme Zoo Awareness Stunts - Redesigned Habitats Open Eyes to Ecological Destruction
SCORE: 4.2
Warm 7,762 Clicks Pub: Jun 30, 09
Extreme Zoo Awareness Stunts
Redesigned Habitats Open Eyes to Ecological Destruction
Austrian artists Christoph Steinbrener and Rainer Dempf are making a case for environmental awareness with minor changes made to zoo animal habitats. Each different habitat at the Schonbrunn zoo in Vienna… [More]
Bungee Jumping Elephants - The Samsung Jet Phone Launched with Flying Saucer in London
SCORE: 5.4
Warm 4,397 Clicks Pub: Jul 21, 09
Bungee Jumping Elephants
The Samsung Jet Phone Launched with Flying Saucer in London
When Samsung wanted to pull off a buzz-worthy publicity stunt to promote the Samsung Jet phone and its super fast camera, they enlisted bungee jumping elephants and a flying spaceship. Yeah, Samsung doesn’t… [More]
Longshot Sponsorships - Slush Puppie's Underdog Campaign for Extreme Sports
SCORE: 2.2
Mild 3,919 Clicks Pub: Sep 18, 09
Longshot Sponsorships
Slush Puppie's Underdog Campaign for Extreme Sports
Typically, it’s the well-known pros who get sponsored for athletic events, but with Slush Puppie’s underdog campaign, ‘Fuel the Underdog,’ all that is about to change. The drink company Slush Puppie… [More]
Extreme Sports Evolution Ads - From Primordial Ooze to Athlete in ESPN's Winter X Games Commercial
SCORE: 1.8
Mild 7,220 Clicks Pub: Jan 8, 09
Extreme Sports Evolution Ads
From Primordial Ooze to Athlete in ESPN's Winter X Games Commercial
This mesmerizing ad for ESPN's Winter X Games illustrates the evolution of an extreme sport stunt. By mimicking the process of evolution, a primordial ooze-inspired jumble of screws turns into a clawing… [More]
Times Square Pit Stops - Red Bull and NASCAR Pull Hilarious Stunt in NYC
SCORE: 4.2
Mild 3,393 Clicks Pub: Jun 18, 09
Times Square Pit Stops
Red Bull and NASCAR Pull Hilarious Stunt in NYC
Red Bull has always been the royalty of guerrilla campaigning. The Red Bull Racing Team recently took to the streets of Times Square in New York City for another publicity stunt. The Team had their NASCAR… [More]
Chocolate Bubble Boarding - Aero Has Fun With Skateboarding Stunts in Brown Balloons
SCORE: 4.1
Untested 7,345 Clicks Pub: Mar 18, 09
Chocolate Bubble Boarding
Aero Has Fun With Skateboarding Stunts in Brown Balloons
This fabulous viral ad from Aero chocolate bars is a visually stunning creative idea that works brilliantly. Aero chose famed skate fairy director Ty Evans (of the Lakai footwear Fully Flared video) and… [More]
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