Parenting has never been so exciting before. Eye-catching ads by Nicole Weiner feature images that were never meant to be paired with parenting.

The ads reach out to distressed parents or even people planning to become parents with such lines as “Cheap, fast, and easy - It’s not as simple as it seems” and “Timing is everything - Find your own recipe for success.” These ads are sure to be very effective as even those not planning to be parents would want to visit their site.