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basICColor Gets Wild With Vibrant Hue Advertisements

By: Shelby Lee Walsh - Published:   Updated: Jul 5 2011 • References: jvm and adsoftheworld
Color in your world with these vibrant print advertisements from advertising agency Jung von Matt & Elbe GmbH in Hamburg, Germany. These ads feature four different animals, representing four different colors.

The Ram represents red and states: “Red is fire. It is the temperament that smolders in wild eyes,” and closes in their slogan,“Colors made powerful – with color management software from basICColor.”

What a wild way to get colorful!

Implications - As the world continues to globalize and urbanize at a rapid pace, many consumers find themselves disconnected from nature's true beauty. Surrounded by tall, cement, gray buildings, many feel uninspired and restless. Businesses that can infuse the daily lives of urban dwellers with vibrant color and imagery will appeal to a wide audience.