After using public water pipes as erections to promote their fragrance last year, Tom of Finland has come up with a very cheeky shopping bag to put that fragrance into.
Designed by ad agency Ogilvy, France, the Tom of Finland shopping bag makes it look like you are adjusting your pretty big package when you put stuff inside the bag or when you're grabbing stuff from it.
Implications - In a media saturated with political correctness, many advertising campaigns are falling by the wayside due to the reiteration of common themes and ideas. Corporations are now resorting to shock tactics such as sexually overt campaigns in order to recapture the attention of prospective customers.
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Segment: Neutral, 18-35
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