Therapeutic Deprecation

Consumers revel in products that help them criticize others
Implications - Rude services seem to have grown in popularity. Criticism is something many people want to give, but very few want to receive. As the credit crunch and world news topics have many people feeling low, some people are attempting to bring their spirits up by putting other people down.
SCORE: 5.4
Hot Top 6 Examples: 1,029,000 Total Clicks Apr 09 - Oct 09
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DEMOGRAPHICS
Anti-Inspirational Posters - Discouraging Signs That Shock You With Witty Rudeness
SCORE: 7
Viral 904,184 Clicks Pub: Jun 25, 09
Anti-Inspirational Posters
Discouraging Signs That Shock You With Witty Rudeness
Many people grew up with those posters that offer thoughtful introspection into life and its many facets. These spoof posters are a funny twist on the serious posters of yore. They really hit on some… [More]
Rude Parking Notes - Novelty Parking Tickets Call People Lousy Drivers
SCORE: 6
V. Hot 52,249 Clicks Pub: Sep 28, 09
Rude Parking Notes
Novelty Parking Tickets Call People Lousy Drivers
Parking tickets are not just for the uniformed; when you see bad parking or just plain auto idiots, you can now say something. The novelty parking tickets let you get your point across without resorting… [More]
Money for Being Mean - 'People of Wal-Mart' Adds Cash Contest for Crowdsourced Photos (UPDATE)
SCORE: 6.7
V. Hot 15,330 Clicks Pub: Sep 12, 09
Money for Being Mean
'People of Wal-Mart' Adds Cash Contest for Crowdsourced Photos (UPDATE)
The three founders of ‘The People of Walmart’ site say they have nothing against Wal-Mart; in fact, they shop there. That didn’t keep them from creating a site for the “satirical social commentary of the… [More]
Mean Street Fashion Blogs - ‘Look at This F*cking Hipster' Torments Fashion Victims
SCORE: 5.7
V. Hot 46,521 Clicks Pub: Apr 16, 09
Mean Street Fashion Blogs
‘Look at This F*cking Hipster' Torments Fashion Victims
With the ubiquity of digital cameras and their integration into mobile phones, it has become extremely easy to snap a picture of something or someone that grabs your attention when you’re out in the streets.… [More]
Regional Meanvertising - Molson Coors' Toronto-Trashing Billboards Flop
SCORE: 4.6
Warm 6,968 Clicks Pub: Aug 23, 09
Regional Meanvertising
Molson Coors' Toronto-Trashing Billboards Flop
Molson Coors launched a summer beer campaign that centered around the theme that their beer is “Colder than…” many frosty things, including people from Toronto. The advertising blitz was launched in British… [More]
Critical Anonymail - ‘Nice Critic' Sends Not-So-Nice Tips With Sender Disguised
SCORE: 2.5
Mild 3,748 Clicks Pub: May 27, 09
Critical Anonymail
‘Nice Critic' Sends Not-So-Nice Tips With Sender Disguised
Everyone has wanted to tell someone something, whether it be a personal hygiene tip, a neighborly suggestion or office behavior advice but haven’t because we didn’t want the person knowing it was us doing… [More]