PetSmart Howl-O Ween Photo Contest

By: Alex Covert - Published: Oct 2, 2007   Updated: Apr 8 2011 • References: contests.petsmart & trendhunter
Keep your clothes on! This photo is for your pets. Submit a photo of your pet dressed up for Halloween and you could win a PetSmart gift card in the amount of $10, $25, or $150. The contest runs from Sept. 17 to Oct. 14. Visit Petsmart starting Oct. 22 to cast your vote.

Implications - The pet products and services industry is no longer based on the basic maintenance and good health of a pet, but the personification and individualism of each animal as a being. Thus, companies are releasing pet products that add a human element to their being, including costumes, clothing, and luxury food and accessories. Stats for PetSmart Howl-O Ween Photo Contest Trending: Older & Chilly
Research: 3,974 clicks in 450 w
Interest: 4 minutes
Concept: PetSmart Howl-O Ween Photo Contest
Related: 42 examples / 32 photos
Segment: Neutral, 12-55
Comparison Set: 15 similar articles, including: syrup-filled cones, fast food breakfast platters, and 3d avatar messengers.