In this ad, Mattel's Iconic Hot Wheels toy cars claim that they are so true to life as to merit their own public parking spaces. This really fun ad brings back fond childhood memories of playing and collecting Hot Wheels. I’m sure many boys treated their Hot Wheels as if they were real.
This great ad was created by advertising agency Zink Project Valencia, Spain with creative direction by Daniel Méndez and Africa Moya.
Public Parking for Toy Cars
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Advertising in Scale
Burned and Smashed Toy Cars
Leading Car Designers Creating Toys
Diamond Studded Toy for Charity
Toy Cars as Pop Surrealism