In 1996, Gregg Gordon created Gigart and has been creating musi-related materials for an impressive clientele ever since.
On his website, Gordon offers several products like eco-bags, buttons, stickers and clothing.
Gregg Gordon is also included in a book called Gig Posters Volume 1, which is a compilation of rock show art from the 21st century.
Implications - Though the 1960s are over, the hippie movement remains prevalent in current pop culture. Today's youth consumer can relate to the search for positivity and freedom, while older demographic groups can actually recall the hippie movement firsthand. Thus, the power of peace and love lives on, making it an ideal strategy for companies that don't want to look like "the man."
Why This Trend Is Growing
- Psychedelic Rock Art
- Disruptive innovation opportunity: Incorporating psychedelic rock art into brand visuals to appeal to the youth consumer market.
- Hippie Movement Revival
- Disruptive innovation opportunity: Tapping into the nostalgia and values of the hippie movement to connect with older demographic groups.
- Music Merchandise Expansion
- Disruptive innovation opportunity: Expanding product offerings like eco-bags, stickers, and clothing for music-related materials to cater to a wider consumer base.
Industries Being Reshaped
- Music Industry
- Disruptive innovation opportunity: Collaborating with artists like Gregg Gordon to create unique concert promotions and merchandise for music industry brands.
- Fashion Industry
- Disruptive innovation opportunity: Partnering with artists like Gregg Gordon to infuse psychedelic rock art into fashion collections and accessories.
- Marketing and Advertising Industry
- Disruptive innovation opportunity: Utilizing psychedelic rock art aesthetics in advertising campaigns to create visually captivating and memorable brand messages.
