Young Hollywood Open Road Campaign

By: mediterranean - Published: • References: walmart and money.cnn
In a bid to reach out to the cool young crowd, Wal-Mart utilized the hippest names in young Hollywood to promote the Brand Ocean Pacific (Op) spring/summer 2008 line. The line will launch next month exclusively in Wal-Mart stores and its online store.

The hip marketing campaign features seven rising Hollywood stars: Pete Wentz, Rumer Willis, Kristin Cavallari, Christina Milian, Josie Maran, Corbin Bleu and Wilmer Valderrama in a fun beach shoot. Photographer Larry Bartholomew shot the campaign at the Will Rogers State Park beach in Pacific Palisades, CA and Blue Cloud Ranch in Santa Clarita, CA.