Young Hollywood Open Road Campaign

By: mediterranean - Published: • References: walmart & money.cnn
In a bid to reach out to the cool young crowd, Wal-Mart utilized the hippest names in young Hollywood to promote the Brand Ocean Pacific (Op) spring/summer 2008 line. The line will launch next month exclusively in Wal-Mart stores and its online store.

The hip marketing campaign features seven rising Hollywood stars: Pete Wentz, Rumer Willis, Kristin Cavallari, Christina Milian, Josie Maran, Corbin Bleu and Wilmer Valderrama in a fun beach shoot. Photographer Larry Bartholomew shot the campaign at the Will Rogers State Park beach in Pacific Palisades, CA and Blue Cloud Ranch in Santa Clarita, CA. Stats for Wal-Mart Gets Cool? Trending: Older & Average
Traction: 3,480 clicks in 335 w
Interest: 4 minutes
Concept: Wal-Mart Gets Cool?
Related: 79 examples / 61 photos
Segment: Males, 12-35
Comparison Set: 29 similar articles, including: borough-themed fragrance lines, playful lego cakes, and dreamily exotic fashion.