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By: mediterranean
Wal-Mart Gets Cool? - Young Hollywood Open Road Campaign (VIDEO)
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The hip marketing campaign features seven rising Hollywood stars: Pete Wentz, Rumer Willis, Kristin Cavallari, Christina Milian, Josie Maran, Corbin Bleu and Wilmer Valderrama in a fun beach shoot. Photographer Larry Bartholomew shot the campaign at the Will Rogers State Park beach in Pacific Palisades, CA and Blue Cloud Ranch in Santa Clarita, CA.  The concept of the campaign is "OPen Road" and celebrates Op's historical open road California lifestyle, which the brand has represented since the original launch in 1972. The campaign will continue to follow the Op cast as they head into fall with a back to school campaign that will debut in August. The campaign has a classic Op feel with the celebrities hanging out at the beach, at a ghost-town ranch and hitting the "OPen Road" in a vintage VW bus. Bringing back Op's signature heritage pieces from the 70s, but with a younger, hipper flair, the seven celebrities showcase the collection in a variety of upbeat, light-hearted scenes. They form a human pyramid, ride bikes and skateboards and play in the surf. The on-set chemistry was infectious and all relished in their roles as California kids on a road trip, even riding in one trailer from set to set.
(money.cnn) | |
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Read More: walmart Via: money.cnn Posted: Apr 24, 08
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 my favorite perfume was Juice by Op. I can't find it anywhere. I guess I'll have to hit a wal-mart, lolBy: ayMan on Apr 24, 08 | 769 Trends | 368 Comments |
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