Appearing at a theatre near you on July 15, this latest installment of the Harry Potter franchise is highly anticipated.
Set in Harry Potter’s sixth year at Hogwart’s School of Witchcraft and Wizardry, our Harry finds an old book that helps him learn more about Lord Voldemort.
I’m sure it will be one of the top summer blockbusters.
Implications - The success of the Harry Potter franchise can be credited to the fantastical escape it provides to both children and adults alike. The consumer fascination with all things magical is ancient, and continues to intrigue and entice through whimsical fiction pieces such as the Harry Potter installments, Twilight or the Vampire Diaries.
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