Channel 4 Ad Nothing But Top Celebs Swearing
Implications - For some consumers, celebrity culture is very engaging. Celebrities are seen as representing perfection, so when they misbehave, it's very engrossing because it's out of the ordinary. By subverting expectations, companies can create campaigns that are far more engaging for consumers. These types of campaigns have a greater chance of going viral and spreading naturally.Stats for Rude Celebrities Trending: Older & Mild
Traction: 5,190 clicks in 393 w
Interest: 4 minutes Concept: Rude Celebrities
Related: 81 examples / 62 photos
Segment: Neutral, 18-35 Comparison Set: 30 similar articles, including: virtual skateboarding simulators, augmented history apps, and profiling web apps.