Sex Factor Resurgence

Appealing to primal instincts through sexual stimuli
Implications - In Q3 of 2009, we pondered the death of sexploitation. Yet, while some have abandoned this primal marketing tactic, others are increasing the sex factor. The recession has spurred a desperate eagerness for consumer attention. As it's proven, sex continues to sell despite economic change, and exploiting sexuality guarantees viral attention.
SCORE: 6.4
V. Hot Top 6 Examples: 188,785 Total Clicks Jan 09 - Oct 09
Popularity
Activity
Freshness
DEMOGRAPHICS
Dotcom Sexvertising - Marc Ecko's 'Hot Artists X' Photo Collection
SCORE: 6.7
Viral 34,946 Clicks Pub: Sep 18, 09
Dotcom Sexvertising
Marc Ecko's 'Hot Artists X' Photo Collection
In an effort to boost his magazine’s appeal, Complex.com founder Marc Ecko employed the use of some very talented artists including Hush, Mike Perry, Bill McMullen, Mint, and Serf (as well as his own directing… [More]
Bushy Signatures - MTV's ‘Staying Alive' Campaign Shows More Than Expected
SCORE: 6.8
Viral 45,526 Clicks Pub: Jun 16, 09
Bushy Signatures
MTV's ‘Staying Alive' Campaign Shows More Than Expected
MTV has always been known for their risque advertisements, but the new MTV print ad in Belgium seems to push the envelope even further. The campaign features ads with both male and female goodies, with… [More]
Misleading Sexvertisments – Online Game Evony's Ads Deceivingly Imply Sexual Content
SCORE: 6
Viral 25,919 Clicks Pub: Sep 21, 09
Misleading Sexvertisments
Online Game Evony's Ads Deceivingly Imply Sexual Content
The online game Evony (formerly Civony) has slowly changed it’s advertising to blatant sexual misrepresentation.  The images are in the reverse chronological order, degrading to the point that there is… [More]
Sexploitation Ads - Advertisements From MTV That are Shockingly Provactive
SCORE: 6.5
V. Hot 30,161 Clicks Pub: Jun 2, 09
Sexploitation Ads
Advertisements From MTV That are Shockingly Provactive
MTV has been an influential force on pop culture and it is important to note what tactics they use to spread their messages to the youth of today. The ads in the above gallery are from two different campaigns.… [More]
Immoral Editorials - 'Sex, Guys, & Videotape' in BlackBook Magazine
SCORE: 5.5
V. Hot 16,557 Clicks Pub: May 30, 09
Immoral Editorials
'Sex, Guys, & Videotape' in BlackBook Magazine
‘Sex, Guys, & Videotape’ is the name of this photo shoot by Pieter Henket in a recent issue of BlackBook Magazine. The shoot took place at Hollywood’s iconic Sunset Marquis Hotel and Villas. Actress Sasha… [More]
Rubber Rabbit Sexvertising - Durex 'Get it On' Ad Features a Condom-Bunny Threesome
SCORE: 6.6
V. Hot 35,676 Clicks Pub: Jan 14, 09
Rubber Rabbit Sexvertising
Durex 'Get it On' Ad Features a Condom-Bunny Threesome
Sure to be a banned commercial here in the United States, the Durex condom ad, ‘Get it On’, features three condom-made bunnies having sex. The message of this naughty commercial is that if you wear Durex… [More]