Metropolitan Foraging

Scavenger hunts with incentives promote consumer interaction
Implications - Virtual expedition games and scavenger hunts are providing an effective way to engage customers and promote consumer interactivity. This form of marketing not only encourages customers to interact, but because participants must interact for long periods of time, it also promotes higher brand recognition.
SCORE: 2.4
Mild Top 6 Examples: 27,827 Total Clicks Apr 09 - Oct 09
Popularity
Activity
Freshness
DEMOGRAPHICS
Virtual Scavenger Hunts - Coke Ireland Launches Online Virtual City With Bebo.com
SCORE: 2.9
Mild 4,617 Clicks Pub: May 23, 09
Virtual Scavenger Hunts
Coke Ireland Launches Online Virtual City With Bebo.com
Residents of Cork, Galway, Dublin and Belfast have the opportunity to go online on bebo.com and search their virtual cities for prizes. Hunters can wander around their virtual city and interact with… [More]
Urban Purse Hunting - Rachel Nasvik Hides 90 Bags Around NYC for Giant Scavenger Hunt
SCORE: 1.7
Mild 4,258 Clicks Pub: Jun 9, 09
Urban Purse Hunting
Rachel Nasvik Hides 90 Bags Around NYC for Giant Scavenger Hunt
The one universal love we share is the word ‘free.’ Rachel Nasvik has recognized this, and will be hiding 90 purses around NYC for women to hunt for and keep. The bag hunt by Rachel Nasvik is not only… [More]
Treasure-Finding Footwear - Metal Detector Sandals From Hammacher Schlemmer
SCORE: 3.3
Mild 5,862 Clicks Pub: Jun 8, 09
Treasure-Finding Footwear
Metal Detector Sandals From Hammacher Schlemmer
These Metal Detector Sandals from Hammacher Schlemmer are a subtle way to find buried treasure on the beach. The sandals come with a battery pack that is strapped to your calf and connected to the copper… [More]
Online Expedition Contests - Wieden Kennedy and Levi's Launch Intricate 'Go Forth' Campaign
SCORE: 2.3
Mild 3,979 Clicks Pub: Oct 13, 09
Online Expedition Contests
Wieden Kennedy and Levi's Launch Intricate 'Go Forth' Campaign
‘Go Forth’ is a brand experience campaign from Wieden Kennedy & Levi’s, and it is complicated to say the least. Inspired by Grayson Ozias IV, a legendary American explorer from the 1890s and friend of… [More]
Extreme Easter Egg-Hunting - 10,000 Egg Helicopter Drop Turns Tradition Into Sport
SCORE: 2.3
Untested 5,628 Clicks Pub: Apr 8, 09
Extreme Easter Egg-Hunting
10,000 Egg Helicopter Drop Turns Tradition Into Sport
Don’t bring Grandma to this year’s Easter Egg hunt in Denton, North Carolina. There will be 10,000 pastel, plastic bullets filled with candy and toys dropped from a helicopter at the local elementary school.… [More]
Scavenger Hunt Apps - SCVNGR Lets You Make DIY Interactive Games for Any Mobile Phone
SCORE: 1.7
Untested 3,483 Clicks Pub: Aug 14, 09
Scavenger Hunt Apps
SCVNGR Lets You Make DIY Interactive Games for Any Mobile Phone
At Trend Hunter, we love scavenger hunts, and this SCVNGR mobile app lets users build their own interactive scavenger hunts to truly blend technology and the real world. You don’t have to have an iPhone… [More]