Subcultivation

Tailoring your product to meet demands of niche lifestyles
Implications - As individuality becomes more diverse, so too are the products that are offered to these subcultures. The concept of "mainstream" has fractured off into micro-cultures that demand products specifically tailored to their lifestyles. It is key to understand and tailor your product to a specific niche market.
SCORE: 5.6
V. Hot Top 6 Examples: 249,593 Total Clicks Mar 09 - Oct 09
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DEMOGRAPHICS
Goth Tattoos - Fascinating Body Art Expressing Subculture Beliefs and Lifestyle
SCORE: 6.3
Viral 105,941 Clicks Pub: Mar 19, 09
Goth Tattoos
Fascinating Body Art Expressing Subculture Beliefs and Lifestyle
Because the goth lifestyle is highly individualistic, it’s hard to pin down things it truly represents. Like anything else, we usually know it when we see it. But those on the inside can tell you it’s… [More]
Insightful Subculture Studies - 'People of Walmart' Captures Shoppers in the Wild
SCORE: 6.2
V. Hot 39,502 Clicks Pub: Aug 28, 09
Insightful Subculture Studies
'People of Walmart' Captures Shoppers in the Wild
'People of Walmart' is one of those photoblogs that either makes you laugh hysterically or curl up and cry. For me, it's the former. After all, there's no place that can bring out shirtless, mulleted,… [More]
Hypercolor Hair - Patrick Mattison's 'Jacquelyn and Emilie' Reinterprets the 80s Revival
SCORE: 5.8
V. Hot 30,613 Clicks Pub: Aug 7, 09
Hypercolor Hair
Patrick Mattison's 'Jacquelyn and Emilie' Reinterprets the 80s Revival
The 80s revival has been omnipresent lately; Patrick Mattison’s ‘Jacquelyn and Emilie’ shoot shows how these themes are incorporated outside of the mainstream—with bright pink hair and matching aqua makeup… [More]
Gang Culture Photography - Donna De Cesare Captures Faces & Emotions of US Gang Members
SCORE: 5.7
V. Hot 38,503 Clicks Pub: Aug 4, 09
Gang Culture Photography
Donna De Cesare Captures Faces & Emotions of US Gang Members
Gang culture photography may sound disturbing, but it's a glimpse into the reality of many people's lives. The gang culture photography by Donna De Cesare shown in this gallery focuses in on "extensive… [More]
Punk Rock Princesses - Marcio Freitas Showcases Marimoon's Sugar and Spice
SCORE: 4.9
Hot 19,515 Clicks Pub: Jun 4, 09
Punk Rock Princesses
Marcio Freitas Showcases Marimoon's Sugar and Spice
Marcio Freitas's 'Marimoon' photo set captures the Internet and MTV personality as a punk rock princess. Marimoon contrasts her thigh-high combat boots and leather waist cinchers with pretty pink hair,… [More]
Subculture Hybrid Fashion - Odyn Vovk Spring/Summer Blends Punk, Goth & Greaser
SCORE: 4.3
Warm 15,519 Clicks Pub: Sep 20, 09
Subculture Hybrid Fashion
Odyn Vovk Spring/Summer 2010 Blends Punk, Goth & Greaser
The Odyn Vovk Spring/Summer 2010 collection featured a curious combination of punk, goth and greaser menswear that actually makes perfect sense. After all, each subculture was the cool-but-outcast group… [More]